New ambassador: Jolien D'hoore

NEW AMBASSADOR ⁠

⁠

We recently asked you to guess who our new ambassador would be.⁠

Despite the fact that it turned out not to be that difficult, we would like to announce her now:⁠

⁠

meet Jolien D’hoore!⁠

⁠

Jolien is a former track and road pro cyclist, whose last team was UCI women’s World Team SD Worx.⁠

D'hoore is a 29-time national track champion as well as a four-time national road champion at all competition levels.⁠

She won the bronze medal in the omnium at the 2016 Olympics and was one of the strongest sprinters in the women's peloton.⁠

⁠

Jolien won her first gold medal in her career in track cycling in the European championships. She won the madison with her partner, Lotte Kopecky. In 2017 they repeated this feat at the World Championships in Hong Kong. ⁠

As a road cyclist she won Gent-Wevelgem, Ronde van Drenthe, Driedaagse Brugge-De Panne, 3 stages in the Giro d’Italia,...⁠

In 2015 Jolien finished second in the Tour of Flanders.⁠

⁠

In September 2021, it was announced that D'hoore's last race would be the inaugural women’s Paris-Roubaix the following month. After her retirement from competition she took up the Directeur Sportif position with NXTG Racing. Jolien is combining that role now with a position at Cycling Vlaanderen.⁠

⁠

And recently she became the new Çois Cycling Legacy ambassador.⁠

Jolien will represent our brand on a personal basis and we will also involve her in the development of our new products and collections.⁠

⁠

As a brand it’s an honor to be working with a champion of this level.⁠

⁠

Thanks Jolien!⁠